Don't waste money on advertisements. Just innovate. That's ' how you reach true fame.
Where the funds go,there the wills go.
Business can go two ways: Either aim for mass production & risk the loss of quality of your produce or keep your scale small and acquire on a personal level consumer's loyalty and respect.
Bargaining is negotiation.It does not show that you are cheap.On the contrary,it shows that you are a part of business and are willing to make smart choices by not buying goods and services at their face and name value.